Magento Main Features

Over the past few years Magento has become one of the best options to start an online store. The developers have included a huge number of features for store management, SEO optimizations, and a variety of payment/shipping options.

However it will be better to check it yourself as there is a huge number of extensions (How to install an extension in Magento) and ready to use designs (How to install themes in Magento) as well.

The following are some of the key features provided with the Magento Community Edition:

Analytics and Reporting
Magento can be easily integrated with google analytics which provides detailed information for the visits on your website. Additionally you have various report tools for the products in and out of stock, sales, tax and different products and purchased information.

Product Browsing
You have a huge number of functions for the products creation. This allows you to enable different features for your customers to select from, such as multiple images per product, reviews, availability, selectable product options, view product group.

Marketing Promotions and Tools Offering
You have a large number of functions for promotions, coupons and other discount types set per product or customers group.

Catalog Browsing
The store offers simple navigation functions which will allow your customers to easily find what they need. There are filtering system comparison features which will allow the fast search for any product or group of products on your store. Each products list can be additionally filtered by price and name. You have the option to install a different design for each category as well, to make your store unique.

Catalog Management
Manage the fully dynamic catalog via the intuitive administrative interface. The catalog system includes various options items displaying. Products can also be imported and exported for batch updates offline. Magento's Core API allows for integration via web services with existing back-office systems to make the management of your online channel even more efficient.

Customer Accounts
Your customers have the ability to save items to a wishlist and share with friends and family, access and edit their contact information and address book, and view their Ratings & Reviews and Product Tags.

Customer Service
Customers can access feature-rich accounts to view order statuses and receive tracking information directly on the site, as well as submit requests via the “contact us” form. Customer Service agents are able to view customer account information, including not only the order history, but also items in customers' shopping carts and wishlists, to effectively answer questions and complete orders for customers via the Call Center dashboard.

Order Management
View orders, create invoices/receipts and shipment records for Sales Orders and issue Credit Memos (refunds) for customers. Customers can re-order previous orders from their account, while administrator users are able to view full order histories and create orders in the backend.

Magento is integrated with a variety of major payment gateways out of the box, as well as alternative payment methods from PayPal, Amazon and Google. Customers can also pay via check/money order, or purchase order. Additionally, more payment extensions are available through Magento Connect.

Display real-time carrier rates, with support for account specific rates, flat or table rates to your customers. Free shipping discounts can be created for order amounts, or as part of specific marketing promotions, and the ability for customers to ship items in an order to multiple addresses is sure to increase sales of gift purchases.

Guest Checkout, an intuitive and efficient one-page checkout process and the ability to integrate with a variety of payment gateways and alternative payment methods makes the Magento Checkout process a breeze for your customers.

Search Engine Optimization
The store has built-in SEF URLs function which is easy to manage and can be used on pretty much any web service.

International Support
Magento has huge number of translations ready to use when you need them. If a language is not available you may check the Magento Connect and install the extension if it is available.

Marketing Promotions and Tools
The flexible pricing rules and the variety of promotions will increase your conversion rates. Coupled with powerful tools such as Up-Sells, Cross-Sells, and more to increase Average Order Value, Magento's suite of powerful Marketing Tools provide the functionality and ease-of-use to increase your online sales.

Site Management
Manage multiple stores from one administration panel, including the ability to manage localized/international versions of your sites. The easy to use administrative interface allows you to manage also all the customers, orders, stocks details with just a few clicks.

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